Unravel India’s household market potential through robust estimates on income, business activity & interactive maps

District Metrics (DM) helps you to unravel the potential household consumers in India at a disaggregated level. The service brings you, in a single platform, demographics, purchasing power or income and economic activity for – districts & towns enabling you to locate the markets of your choice. The reliable data and robust estimates in DM are powered with querying tools, supported by dynamic map-views that enable marketers identify and locate market geographies and households that can be prioritised.

DM provides a unique feature in the interactive maps that facilitates the users to juxtapose their own internal data-sets like sales, distributors etc along with the DM data on the map. The feature empowers the users and helps in ease of decision making. DM is completely secure, and your internal data will not be available to us or any third party. You can seamlessly view a map-display with the meshing of the internal data along with the DM data for market geographies and households.


Robust estimates based on authentic datasets

DM provides estimates of purchasing power of households at district and town level, based on data drawn from authentic sources, namely Reserve Bank of India, NSSO and Census of India, 2011. The robustness has been tested at a leading Automobile manufacturer.


Data & estimates in DM are displayed dynamically on a map of India, at district and town level. This enables you to narrow down geographically the locations based on your criteria and interest.

your data

DM provides a unique feature of viewing your own data-sets such as sales, dealerships, and future targets, along with Census 2011, estimated purchasing power and economic activity.

scoring & ranking

Know the best suited choices for your products and services on a single click through our scoring and ranking in the Dashboard. DM provides a relative score for a district based on key parameters and presented on a spider-chart for ease of decision making.

Who Should Use DM

  • Automobile manufacturers
  • Consumer durable companies
  • FMCG companies
  • Banks
  • Insurance companies
  • Government
  • Management schools
  • Research institutions
  • Economic planners
  • Infrastructure planners
  • Media and communication planners
  • Retailers
  • Warehousing and logistics companies

Subscription to DM

  • DM is a web-delivered annual subscription based service.
  • DM service requires an internet connection and any browser.
  • Access to DM is provided through a secure username and password.
  • Subscription to one login of DM service shall provide one username and password for accessing DM. Multiple accesses to the DM service will require multiple subscription towards the service.
  • For educational institutions, the DM service is accessible through the IP address

Contact Us

Akara Research & Technologies Pvt Ltd.
"Sri Charana Padhuka"
New No 28/3-4&5, Old No 23/3-4&5,
Velu Street, West Mambalam
Chennai – 600 033
T : 91- 44-49509698
M : 91-9840132888
E : info@akara.co.in

Copyright 2020 @ Akara Research & Technologies Pvt Ltd.

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