DistrictMetrics (DM) helps you to unravel the potential household consumers in India at a disaggregated level. The service brings you, in a single platform, estimations of -- Demographics, Purchasing power/Disposable income, and Economic Activity for – districts & towns. The reliable data and robust estimates in DM are powered with querying tools, supported by dynamic map-views that enable marketers identify and locate market geographies and households that can be prioritised

DM can be put to use for a host of applications ranging from --- product positioning based on Purchasing Power of HHs, consultants building client strategy basis PP to marketing faculty’s research on Purchasing Power of HHs across different geographies. The granularity of the estimates enables users to a precise understanding of demand at micro-geographies. The seamless view on the map facilitates in ease of comprehension of the estimations.